Google analytics
Brand Identity, AI, Social Media
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.
Worked with art director Kevin Whipple and creative director Diogo Montes to implement a new social first identity for google analytics.
These videos are created to walk users through various tutorials and teach them how to better utilize the tools at their disposal with Google Analytics. Each of these storyboards are created in figma with every asset being re-created in vector. I then work closely with an animator to bring the storyboard to life for our viewers.
Part of the challenge with GA is distilling down complex ideas and tutorials into easy to understand content.
The challenge of the identity is to achieve this in a visually satisfying way.
As part of the rebrand we have added a sense of fun to an otherwise very technical brand vision. this allows us to create one off posts for certain seasonal events that still feel connected to the overall brand identity.
